Online focus groups help determine TV content

01/24/2007 |

Interpublic Media's Consumer Experience Practice and BrandIntel are among the firms conducting online market research to gauge the popularity of TV shows like "Ugly Betty" and "Heroes" and to assess the impact of everything from a supporting character to the success of a specific story line.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA