Mintel: 44% believe store brands have gotten better

01/24/2011 | Convenience Store News

The reputation of private label products has improved, with 44% in a Mintel survey saying quality has gotten better over the past five years and 34% saying they are not giving up anything by using store brands. "Many retailers have introduced premium private label products in recent years that rival their branded counterparts in flavor and nutritional value," said a Mintel analyst.

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