Papa John's passes up Super Bowl ad in favor of giveaway

01/24/2011 | USA Today

Past Super Bowl advertisers including Papa John's and Denny's said they won't spring for ads this year. The pizza chain, which advertises in NFL games throughout the season, said it will instead give away large pizzas if the game goes into overtime for the first time. Denny's, which used spots in past years to promote free Grand Slam breakfasts the day after the game, said it's creating a new marketing campaign after switching ad agencies.

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