Performics sets global expansion

01/24/2011 | MediaPost Communications

Performics, the search and performance marketing unit of Publicis Groupe's ZenithOptimedia, plans to expand from 14 markets to all 72 nations where the agency has offices. Andras Vigh, regional CEO for Central and Eastern Europe, Middle East and Nordics for ZenithOptimedia, in his new role as managing director worldwide will oversee Performics.

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