Consumers are lukewarm to shopping apps but like tablet m-commerce

01/24/2012 | eMarketer

Websites accessed by PCs or laptops easily outpace mobile sites, which in turn are much preferred over mobile applications by American shoppers, according to a study by rich-media company Zmags. Only 4% of those surveyed liked to shop with apps via their smartphones. However, the survey also found that 87% of tablet owners had used their devices for holiday shopping.

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