Could your company pass a digital-fitness test?

01/24/2012 | SmartBrief/SmartBlog on Social Media

Companies should perform a five-point digital-fitness test to ensure they're able to adapt and evolve, says PepsiCo's B. Bonin Bough. If your firm struggles to innovate, fails to encourage new ideas or gets bogged down in the pursuit of perfect solutions, then you might have a problem, Bough warns.

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