A deceptive marketing tactic you should avoid

01/24/2012 | CBS MoneyWatch

Avoid using deceptive phrases that make it seem like your customers have won something when they really haven't, writes Michael Hess of Skooba Design. "By all means be creative [and] be a classy and honest marketer. But don't pretend you're doing [the customer] a selfless favor; don't use phony language that insults her intelligence," he writes.

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