How digital marketers can weather the downturn

01/24/2012 | iMedia Connection

The economy is still weak, and that presents a big challenge for online marketers, writes Aaron Katz. Studies show that ad units are less effective during downturns, so marketers need to bring their A-game to win over consumers. "Invest in quality -- quality creative and quality placement. ... Better to run one really good campaign than several that go unnoticed," Katz advises.

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