How an e-mail survey can improve your marketing strategy

01/24/2012 | MarketingSherpa

One businesswoman was able to boost her business by using an e-mail survey to tweak her marketing approach. To get high-quality results, Tommi Wolfe of The Startup Expert used a simple subject line and offered an e-book as a reward for those who took the time to complete the survey. Implementing the lessons taken from the survey allowed her to grow her annual revenue by 600%.

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