Animal Planet, IntoNow team up for "Puppy Bowl" app

01/24/2013 | Advertising Age (tiered subscription model)

Animal Planet has created an interactive second-screen application to accompany its popular "Puppy Bowl" on Super Bowl Sunday. The channel partnered with Yahoo's TV app IntoNow on Puppy Bowl Plus, which includes photos of the puppies, quizzes and a "Hall of Fame," as well as interactive video ads from sponsor Subaru.

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