Data tools help merchants keep pricing in line

01/24/2013 | Advertising Age (tiered subscription model)

The Home Depot acquired pricing data firm Black Locus last month, the latest move by retailers looking to use available data to optimize pricing in stores and online. During the recent holiday season, bricks-and-mortar retail chains increased the use of daily price changes on key products to keep up with Amazon, according to Bain & Co.

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