Discovery deal lets AOL run video clips from cable shows

01/24/2013 | Advertising Age (tiered subscription model)

Discovery has struck a deal allowing AOL to syndicate clips of up to five minutes from shows such as Discovery Channel's "Mythbusters" and Animal Planet's "River Monsters." That's a good deal for AOL, which will be able to sell video ads alongside the clips, writes Jason Del Rey. "For AOL, these kinds of deals are no-brainers," he writes.

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