GE will sponsor "30 Rock" tribute ads despite being a comic foil

01/24/2013 | Advertising Age (tiered subscription model)

General Electric is going to salute the NBC show "30 Rock" with a tribute montage, despite the show's having frequently poked fun at its previous owner. The campaign is part of an initiative by GE to create spots that reference trending ideas and have more relevance. In past seasons, Verizon Wireless, Kraft and Snapple bought into "30 Rock" with product placement deals in which the brands were ribbed within the show.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY