How effective storytelling drives the sales process

01/24/2013 | Inflexion-Point.com (U.K.)

The best salespeople tend to be talented storytellers who can use anecdotes to illustrate how customers could benefit from using your company's services or buying its products, writes Bob Apollo. It's a good idea to have salespeople share stories with one another and to coach them about how to properly relay these anecdotes to customers, he adds.

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