How a small snack-food company is competing with major brands

01/24/2013 | CBS MoneyWatch

Dave Leyrer and Peter Najarian -- the duo behind Skeeter Snacks -- were motivated to start a food company due to the allergies that their children have. It can be difficult for small businesses to get shelf space and compete with large companies such as Nabisco, but Leyrer and Najarian were able to overcome this challenge by building buzz on social media. They accumulated thousands of followers in only a few weeks, and supermarkets and retailers started stocking their brand.

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