Montblanc iPad app feature allows for virtual watch try-ons

01/24/2013 | Luxury Daily

Montblanc, the German watchmaker, has created an iPad application called Timepieces to promote its 2013 collections. The app allows users to browse informational content and virtually try on watches via a new tool. "The app provides elegant access to a breadth and depth of material and a unique True View feature," said Jason Warnes, general manager at AKQA, which created the app. "It genuinely sets the standard for a refined iPad experience."

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