Why Seamless is happy to pay $7 per Facebook fan

01/24/2013 | Adweek

Food-delivery service Seamless is offering a $7 discount to potential customers who "like" the brand on Facebook -- a significant markup on the $1-to-$4 valuation marketers typically use for Facebook fans. "$7 is a sweet spot for us. It's not giving away the farm, but it will attract people to try our service for the first time," explains Marketing Director Steven Young.

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