Why trust is key for business partnerships

01/24/2013 | B2C Marketing Insider

As in a marriage, trust is a key element in building successful business relationships, according to Greg Gottesman of Madrona Venture Group. Doc Sheldon writes that although you'll sometimes disagree with your business partners, it's important to always treat them with respect. "In any relationship, once either party takes an adversarial position, things have already started going south."

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