Google Canada pitches low-cost ads to agencies

Adam Green of Google Canada is making the rounds at creative agencies including Leo Burnett, Y&R, Draftfcb and Taxi to sell them on low-cost Web campaigns, such as search ads. The strategy is a shift from past efforts, when Google has reached out directly to advertisers such as Volkswagen and Coca-Cola, and it comes as many Canadian marketers want digital results but face tight budgets.

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