Higher demand makes organic produce mainstream

01/24/2014 | SmartBrief/SmartBlog on Food & Beverage

Sales of organic produce have been steadily rising, and farmers worldwide have stepped up to provide a year-round supply of certified organic fruits and vegetables, experts say. Nearly all items in the produce section are available in organic, with prices fluctuating based on supply, says Claris Ritter of Alfalfa's Market in Colorado. "Price is really a function of supply, and we're still having greater demand than supply," Ritter said. "We'll have to see, if we ever do catch up to the demand, what happens with the price."

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