Report: Marketers expect "holistic" video campaigns

01/24/2014 | MediaPost Communications

The vast majority of brand advertisers and marketing agencies expect video campaigns to be unified across platforms by 2017, according to a Forrester and Videology survey of 150 media companies, advertisers and agencies. Fifty-one percent of brands said the ability to reach specific customers is vital in video ads' effectiveness, and 43% of agencies expressed satisfaction with the attention consumers give to video ads.

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