Report: Marketers expect "holistic" video campaigns

01/24/2014 | MediaPost Communications

The vast majority of brand advertisers and marketing agencies expect video campaigns to be unified across platforms by 2017, according to a Forrester and Videology survey of 150 media companies, advertisers and agencies. Fifty-one percent of brands said the ability to reach specific customers is vital in video ads' effectiveness, and 43% of agencies expressed satisfaction with the attention consumers give to video ads.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY