Secrecy shatters sales forecasts for B2B launch

01/24/2014 | MarketingSherpa

Trade show exhibit manufacturer Skyline used the allure of secrecy to debut its WindScape tabletop displays and reached sales numbers 38% higher than forecasted. Skyline used teasers across channels to build anticipation for its 30-minute live event introducing the product, a moment that took three months to plan. "There's a fine balance between smart promotion and overselling," said Jon Althoff, Skyline's senior director of global marketing.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY