A-B ups ante at World Poker Tour

01/25/2005 | Adweek (subscription required)

Anheuser-Busch has signed on to become the beer sponsor of the World Poker Tour, which begins its third season on the Travel Channel on March 2. The brewer will use the sponsorship to promote its Michelob AmberBock brand; its logo will appear on card tables and in on-screen graphics, and each show will sign off with a toast to the winner using the sponsoring brew.

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