Online gadget ads work wonders

01/25/2005 | MediaPost Communications

BIGresearch released its "Simultaneous Media Usage Study" last Friday, which suggested that online advertising of consumer electronics has more of an impact on buying decisions than do online ads in other categories, with 36% of survey respondents saying they were influenced by an online ad in their decision to buy a new gadget. Not everyone is convinced, however; Patti Freeman Evans of JupiterResearch said, "Electronics experience trends and seasonal shifts that other sectors do not."

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