CBS: Super Bowl ads not a sellout -- yet

01/25/2007 | Mediaweek

Although many Super Bowl spots still are available with less than two weeks until the big game, the event hasn't proven to be a tougher sell this year than in years past, JoAnn Ross, CBS president of network sales, said on Wednesday during a Reuters panel discussion in New York. As of Wednesday, CBS had signed an estimated 28 sponsors for the Feb. 4 game, including first-time participant SalesGenie.com, Ross said.

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