Hispanic mobile users get call from major marketers

01/25/2009 | Advertising Age (tiered subscription model)

Continental Airlines, General Mills, Sears, Kmart and Tag Heuer are among the major marketers planning Q1 Hispanic-focused mobile efforts, as part of an estimated 20% increase in spending in the segment this year, per one estimate. "Marketers now have significant Hispanic investment objectives written into their plans," said Eric Bader, managing partner of Brand in Hand.

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