Nielsen pulls the plug on PRISM

01/25/2009 | Advertising Age (tiered subscription model)

One month after retailer Wal-Mart Stores declined to participate in the launch of PRISM, an attempt to supply metrics for in-store marketing, Nielsen has announced it will suspend the service. In a statement, Nielsen said, "Given the nation's serious economic state, Nielsen and its clients have decided this is not the right environment to launch a national syndicated service."

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