Crowdsourcing school spirit

01/25/2010 | Entrepreneur online

Jeremy Parker says he couldn't find a single T-shirt design that spoke to him when he was browsing at the University of Maryland bookstore. That experience led him to create, where students can choose the designs they would most like to buy. The company partners with colleges to sell logo merchandise that already has a built-in market because of the voting process. Parker's pitch won support from licensing giant MV Sport, and several universities have signed on.

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