Logo is just the start of reformatting for Argos

01/25/2010 | Times (London) (subscription required), The

Argos recently unveiled an updated logo that forgoes its red calligraphy in favor of a simpler look. "The new logo makes it feel more open, more transparent, in a way. It's simpler, cleaner and fresher. The sort of business we want to be," said Sara Weller, managing director at Argos. The logo is the beginning of a major reformatting for the retailer.

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