Report: Marketers' employment policies are important to gay consumers

01/25/2010 | Adweek

Ads in gay newspapers and magazines strongly influenced the purchasing decisions of just 22% of lesbian, gay, bisexual and transgender consumers, and the use of LGBT spokespeople swayed 18% of consumers in the segment, according to a report from Community Marketing. However, a marketer's employment practices, such as having a nondiscrimination policy for hiring or offering domestic partner benefits, strongly influenced 45% of those surveyed.

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