The spat between China and Google has flung Web censorship into the spotlight -- and that's something all businesses with Web presences should care about, writes Elena Ziebarth. A codified right to free speech is a vital precursor for social-media engagement and online marketing efforts, she argues. "Internet companies must realize that they are actually media companies," Ziebarth adds. "Censorship, filtering and blocking are actually forms of barriers to trade in services."
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