New Facebook ads are based on what users "like," post

01/25/2011 | Advertising Age (tiered subscription model)

A Facebook user's "likes" and check-ins can be used by marketers in "sponsored story" ads. Ad clients also may tap users who sign up for one of their applications or who post something about their company in their feed. Facebook users can say no to having their "likes" used for marketing purposes.

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Advertising Age (tiered subscription model)

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