Allstate mobile, social campaign draws 2,000 for streamed concert

01/25/2012 | Mobile Marketer

Allstate's combined digital, social and mobile campaign to highlight its sponsorship of the BCS Championship game this month included a live-streamed Cee Lo Green concert that drew 2,000 viewers. The mobile part of the campaign "essentially converged the digital and the social components ... and made them accessible anytime, anywhere," said Troy Brown, president and CEO of one50one, which produced the campaign's social content.

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