Build or retrofit B2B websites with onsite SEO

01/25/2012 | Search Engine Optimization Journal

Onsite search engine optimization should be built into business-to-business websites from the beginning, writes Nick Stamoulis. Building a site with SEO in mind lets marketers immediately reap the benefits of tracking and ranking visitor behavior, ensure that internal pages have solid search rankings, and design a URL structure that doesn't throw off search engines.

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