House of Fraser gets social to attract younger shoppers

01/25/2012 | Brand Republic (U.K.)

House of Fraser has launched a social media push to convince students to try out its online shopping site and visit its stores, many of which are located near UK universities. Facebook users who "like" the brand will get 10% off vouchers as part of the promotion, which aims to attract more younger and first-time shoppers.

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Brand Republic (U.K.)

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