McDonald's reaches "critical mass" with remodels

01/25/2012 | Chicago Tribune (tiered subscription model)

McDonald's plans to remodel 2,400 restaurants this year and expects to have 33,000 restaurants wearing the chain's new upscale look and feel by the end of 2012. "The evolution of the McDonald's brand is, I think, necessary because so many other fast-casual brands are growing up," said Technomic's Darren Tristano.

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