Purchasers look to various platforms for product info, study shows

01/25/2012 | eMarketer

The good news for business-to-business marketers crowding into increasingly expensive digital space is that the decision-makers are looking at a wider variety of sources when performing their research according to a Compete & Google study. While 73% use search engines, more than half use brand websites, and a growing number are turning to videos when doing their research. The data also show C-suite executives are more likely to do research on mobile or tablet devices.

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