Shopper behavior key to Cadbury-Kraft success in India

01/25/2012 | Business Standard (India)

Cadbury-Kraft is studying consumer behavior in India as it develops in-store marketing materials such as a "blue wall" of Oreo cookies and determines optimal placement and other factors. "How your product is positioned, its packaging, pricing, etc., goes a long way in determining whether they will buy the product,” said an executive.

View Full Article in:

Business Standard (India)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Baking & Pastry Chef Instructor
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations