Shopper behavior key to Cadbury-Kraft success in India

01/25/2012 | Business Standard (India)

Cadbury-Kraft is studying consumer behavior in India as it develops in-store marketing materials such as a "blue wall" of Oreo cookies and determines optimal placement and other factors. "How your product is positioned, its packaging, pricing, etc., goes a long way in determining whether they will buy the product,” said an executive.

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Business Standard (India)

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