Entrepreneur looks to modernize word-of-mouth-marketing

01/25/2013 | American City Business Journals

Many people get nonserious responses from friends when they post requests for business recommendations and many customer reviews are actually fake, Joe Cassara writes. This trend led Cassara to build a website to curate recommendations and help businesses show potential clients which of their friends have already liked and used them before. "It’s all about giving consumers an opportunity to make better decisions about who to hire," he writes.

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