Good customer service keeps compassion front and center

01/25/2013 | Fox Business Small Business Center

Dealing compassionately with customers is the key to winning their loyalty, according to a study by AchieveGlobal. Customers said they didn't like it when employees were rude or simply read from a prepared script. "Consumers are emotional beings, and training customer-facing employees to recognize emotions and respond in a concerned, effective and professional manner is essential to owning the customer experience," said AchieveGlobal CEO Sharon Daniels.

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