For health care providers, engagement key to online buzz

01/25/2013 | B2C Marketing Insider

Health care providers face a difficult battle to spread word-of-mouth-marketing via social media, writes Stuart Wainstock, but the key is to identify loyal fans and ask them to help in spreading the message. Rather than simply posting information to a tweet or Facebook page, it also helps to engage and leave comments or create hashtags that others can use to start an online conversation.

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