Charting Super Bowl ad buzz via blogs

01/26/2005 | CNET

Internet research firm Intelliseek announced plans to measure the buzz surrounding Super Bowl ads by monitoring the collective posts and ripostes on blogs across the Web. The Cincinnati-based company plans to charge up to $20,000 for its findings to interested advertisers. Tim Hanlon of Starcom IP said, "Blogs are a real-world temperature gauge as to what's really going on out there."

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