Incumbent Deutsch withdraws from Mitsubishi review

01/26/2005 | Advertising Age (tiered subscription model) · Adweek

Mitsubishi's search for an agency to handle its $200 million creative and integrated marketing account continues, as incumbent Deutsch, Los Angeles, an Interpublic Group agency, removed itself from the bidding. Deutsch's move came the same day the automaker cut Cramer-Krasselt, Chicago, from the running and announced that Deutsch was among the finalists. A Deutsch executive said the decision to withdraw was based on financial considerations.

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Advertising Age (tiered subscription model) · Adweek

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