Branding remains a hot topic at ALIS:

01/26/2007 | Hotel & Motel Management

Issues surrounding hotel branding, such as improvement and expansion, have been a mainstay at this year's Americas Lodging Investment Summit. "Understanding brands is about understanding your core values," said Andrew Cosslett, CEO of InterContinental Hotels Group. "You need innovation, but gizmos and gadgets are not the answer.

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