Direct-response ads hit network prime time

01/26/2009 |

Increasingly, inexpensive direct-response ads or infomercials are showing up in network prime-time ad pods. Draftfcb chief media officer Richard Gagnon said, "Usually, network television isn't a place to go because the efficiencies are cost prohibitive for direct-response advertisers to go there." Representatives for CBS and Fox News said that direct-response ads are showing up in prime time in part because strong ratings meant that ad slots reserved for make-goods were unexpectedly available.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA