Don't let marketing e-mails wind up in spam folders

01/26/2009 | MarketingProfs

As companies cut back on spending, the chances are good that your marketing e-mail may wind up in a spam folder. To find out how your e-mail is performing, don't get fixated on a single metric such as bounce-backs. Meanwhile, plan ahead with e-mail marketing and stay engaged with your e-mail service or software provider to keep up with best practices.

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