Google likely to keep trying with radio ad program

01/26/2009 | ClickZ

Google, which shuttered its ad effort for newspapers, is expected to keep its radio ad program viable, despite challenges in obtaining sufficient inventory, per this article. Although some radio companies have been reluctant to yield control of their remnant inventories to Google, others prefer Google taking on hard-to-sell units at a steep discount, rather than fill the space with unpaid ads, according to this article.

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