Ruling: Taco Bell, not agency, must foot $42M bill in contract dispute

01/26/2009 | Los Angeles Times (tiered subscription model)

TBWA\Chiat\Day, Taco Bell's agency for its talking Chihuahua ads, does not share liability for a $42 million breach-of-contract judgment, which is the sole responsibility of the quickservice chain, a federal appeals court has ruled. The award in the case goes to two Michigan men who developed the concept of the talking-dog ads, and pitched it to Taco Bell. Taco Bell sued the agency, arguing liability on the part of TBWA.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY