7 ways Foursquare can boost your business

01/26/2010 | MarketingProfs

Foursquare, the location-based social network that lets users "check in" to stores and businesses they visit, is potentially a powerful marketing tool, writes Drew McLellan. Businesses should use the site to create innovative loyalty programs, McLellan suggests, giving freebies to their most frequent visitors and a warm welcome to new arrivals.

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