Crisp unveils fixed-placement banner format for mobile

01/26/2010 | MediaPost Communications

Mobile ads just got a little stickier, thanks to Crisp Wireless' release of Adhesion, a mobile-banner format that remains in position even as viewers scroll on the page. Hearst is using Adhesion on its magazines' mobile sites to take advantage of the format's rich media options, including sharing, saving, closing, calling and accessing video.

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